Marketing for early learning services, from inside the sector
Centres carry two empty-space problems: places without families, and rosters without educators. We build the content, ads and recruitment marketing that fill both, with the compliance fluency this sector now demands. Every engagement starts small and earns its way up. We work with long day care, kindergartens, family day care and OSHC services right across Australia.
The ladder: start at $299, scale when it works
Childcare social media marketing, enrolment advertising and recruitment content, priced in the open and sized so you can start small.
Centre Marketing Scorecard
$299
- Instagram, Facebook, Google Business Profile, website enquiry flow and careers presence reviewed and scored against sector benchmarks
- A prioritised 90 day plan you keep, whoever you hire
- A 30 minute walkthrough call to talk it through
- Credited in full against any partnership started within 30 days
Compliance Safe Content Setup
$950 one off · included free in every partnership
- Service supplied device workflow for capturing content
- Family permission system that actually gets used
- Storage, retention and posting practice aligned to the National Law changes of 27 February 2026
- A one page playbook your whole team can follow
Content System
from $1,500 / month
- Named recurring series designed around your real educators and programs
- Monthly content calendar and scripts, built for sound-off viewing and strong first frames
- Filming training and shot lists for your team, on service supplied devices
- Remote editing, captions, publishing and a monthly report
Agencies typically charge $2,500 to $5,000 a month for reels-grade output. Your educators film under our system, so you get it for less.
Talk about a Content SystemFull Production
from $2,900 / month
- Everything in the Content System
- A monthly on-site filming day at your centre
- Produced educator series and a growing photo library you own
- No travel charge within 35 km of Melbourne CBD; beyond that, travel quoted by location, anywhere in Australia
Currently taking on two centre partners. Add-ons scoped on the discovery call: enrolment ad campaigns (setup $750, management from $600 a month plus ad spend), recruitment campaigns, and Google profile and review systems. On-site production runs Australia wide: Melbourne is home base, and Sydney, Brisbane, Perth, Adelaide, Canberra and regional locations are quoted per trip.
The audience your recruitment ads wish they had
AUS ECT Funlion publishes daily for Australia's early childhood educators, with single videos passing 25,000 views. That is the exact talent pool centres are trying to reach.
The Hiring Spotlight
A produced feature of your centre and the role you are hiring for, published to our educator audience across TikTok and Instagram, plus a recruitment content pack you can run on your own channels and job ads.
Always clearly disclosed as a paid partnership. Limited to two spotlights a month so the audience keeps trusting them, which is exactly why they work.
The image rules changed on 27 February 2026. Your marketing has to change with them.
Amendments to the National Law and Regulations now limit personal digital devices in services and control how images of children are captured, stored and shared. Plenty of centres have quietly stopped posting because nobody is sure what is still allowed.
We work inside these rules every single day. Every system we build uses service supplied devices, explicit family permissions and compliant storage. And our own house style needs no children's faces at all: educator-led content consistently outperforms it anyway.
Questions centres ask us
Can our centre still post on social media under the 2026 rules?
Yes. The changes regulate how images of children are captured, stored and transmitted, and restrict personal devices in services. They do not ban marketing. With service supplied devices, proper permissions and compliant storage, centres can keep publishing, and educator-led content needs no children's images at all.
What does childcare social media marketing cost in Australia?
Basic posting sits around $500 to $800 a month, while agencies producing short form video typically charge $2,500 to $5,000 a month. Our Content System starts at $1,500 a month because your educators film under our system and we handle everything else remotely.
Do you work outside Melbourne?
Yes, everything runs Australia wide. The Scorecard, Compliance Setup and Content System are fully remote. Full Production travels too: no travel charge within 35 km of Melbourne CBD, and beyond that travel is quoted by location, anywhere in Australia.
Why start with a paid Scorecard when other agencies audit for free?
A free audit is usually a sales call. The Scorecard is a deliverable: a scored report and a 90 day plan you keep whether or not you ever hire us, and it is credited in full if you do partner within 30 days.
Page last updated 19 July 2026.