The practical answer
Compare deliverables, production, approvals, reporting and advertising spend separately. A useful quote explains who does the work, what is included and how outcomes will be measured.
Start with the work you actually need
A useful quote should explain the problem being addressed, the work delivered, what your team supplies and how progress will be reviewed. Without that detail, two monthly prices can look comparable while covering very different services.
Decide whether you need an initial review, ongoing content, filming, recruitment promotion or paid advertising. You may need a combination, but each part should have a clear role.
Funlion’s advertised starting prices
These are this business’s advertised prices in AUD, reviewed on 9 October 2026. They are not claimed as Australian market averages. Confirm the total payable amount and final scope in a written proposal.
| Service | Advertised price | Clarify before buying |
|---|---|---|
| Marketing Scorecard | $299 | Inputs, report, walkthrough and credit terms |
| Content Workflow Setup | $950 standalone | Workflow, playbook and provider responsibilities |
| Content System | From $1,500/month | Outputs, capture inputs, revisions and publishing |
| Full Production | From $2,900/month | Filming, travel, outputs and usage rights |
| Enrolment advertising | Setup from $750; management from $600/month | Ad spend, channel, tracking and creative scope |
| Recruitment marketing | Scoped quote | Role, distribution, production and handover |
See the centre service details. Avoid treating a starting price as a promise that every possible output or location is included.
Separate the components
- Strategy and setup: Research, planning, account or landing-page preparation.
- Production: Capture, filming, photography, editing and revisions.
- Management: Scheduling, optimisation, reporting and communication.
- Media spend: Money paid to the advertising platform.
- Other costs: Travel, software, licensing or additional work where applicable.
Ask whether the quote includes taxes, minimum terms and any setup costs. Do not assume that the management fee includes advertising spend or that all future revisions are unlimited.
An illustrative advertising budget
Example only, not a recommended budget
If a plan has a $750 setup fee, $600 monthly management and an independently chosen $600 platform budget, the first month totals $1,950 before any additional agreed costs. A later month with the same management and media budget totals $1,200.
The example explains the components. It does not forecast enquiries, enrolments or a return.
The platform budget should follow the catchment, objective and capacity to handle enquiries. More spend will not fix an unclear offer or a form that loses submissions.
Keep revenue and profit separate
An extra enrolment may involve different booked days, start dates and attendance patterns. Gross fee revenue is not profit, and capacity constraints can change the value of demand. Use your actual operating information when evaluating a marketing cost.
A useful business review asks how many qualified enquiries became tours, how many tours were attended and what happened next. The enquiry-to-enrolment guide explains a simple measurement approach.
Questions to ask about any quote
- What exactly will we receive, and when?
- What must our team provide or approve?
- How many revisions are included?
- Which fees and advertising costs are separate?
- Who owns or can reuse the files?
- How is performance reported and what cannot be guaranteed?
- What are the cancellation and handover arrangements?
A clear answer helps you compare options on their actual fit. If you need to establish priorities first, discuss the Marketing Scorecard.
Choose a useful next step for your centre.
Discuss your current process, the outcome you need and the work involved before committing to a campaign.
Discuss centre supportParth runs AUS ECT Funlion, providing educator career support and centre marketing services. Examples in this guide are illustrative unless otherwise stated.