- Setup from $750 AUD.
- Management from $600 AUD per month.
- Ad spend is separate and paid to the platform.
- Channel, catchment and tracking agreed in writing.
Enrolment advertising
Childcare Enrolment Advertising Support
Advertising works best when the page, the enquiry process and the follow-up are ready for it.
Improve the path to a tour
Check the journey
before buying clicks.
Advertising can bring more families to your website. It cannot fix an unclear page, a form that fails or an enquiry nobody answers. We start by reviewing the offer, the landing page and what happens after a family enquires.
If the journey is ready, we set up and manage the campaign. If it is not, we tell you what to fix first.
Campaign setup
From $750 AUD
The groundwork that makes the results readable once the campaign is running.
- The objective, catchment and budget agreed with you.
- A check of the landing page and enquiry form, including a test submission.
- Tracking for the enquiry actions you want to measure.
- Clear responsibility for who responds to enquiries, and how quickly.
Campaign management
From $600 AUD per month
Ongoing management within the scope set out in your proposal.
- Monitoring and adjustments within the agreed scope.
- Reporting that separates management fees from platform spend.
- A review of enquiry quality, not only cost per click.
- Any additional production quoted separately.
What we will not promise
We do not guarantee a number of enquiries, tours or enrolments. Results depend on your location, availability, fees, the time of year and how enquiries are handled. We report the measures agreed in your proposal and are clear about what the numbers can and cannot show.
For how the costs fit together, see the marketing-cost guide. If you are not sure where families stop in your journey, the Marketing Scorecard is a smaller first step.
Questions centres ask
Which platforms do you use?
The channel is chosen for your catchment and objective and confirmed in the proposal. We explain why it suits your service before anything is launched.
How much should we spend on ads?
Ad spend is separate from our fees and is paid directly to the platform. We discuss a starting budget that suits your catchment and review it against real enquiries.
Can you advertise if our rooms are full?
If there is little availability, more advertising may not be the right step. A waitlist or capacity limit changes what extra demand can achieve, and we will say so.
Do we need a new website first?
Not necessarily. We review the page families will land on and tell you what needs attention before the campaign starts.
Tell us about your enquiry journey.
We will check fit, outline the work and confirm pricing before you commit.