The practical answer
Start with a question families actually ask, then choose a truthful example your service can show appropriately. Give each post a clear next step and use an agreed capture and approval process.
Give each post a purpose
Before choosing a format, decide what the reader should understand. A useful post might explain a routine, introduce an educator, answer a tour question or show how the environment supports a learning experience.
Check your device, permission and content-review workflow first. Avoid identifying children through names, voices, records or background detail even when their faces are absent.
Fifteen ideas to adapt
| Idea | Message to explain | Simple capture plan |
|---|---|---|
| 1. Meet an educator | What they enjoy about the work | Authorised educator speaking in a suitable quiet space |
| 2. A learning setup | Why these materials were chosen | Prepared materials before children arrive |
| 3. The first-day routine | What families can expect | An educator explaining the sequence |
| 4. What to bring | A practical preparation checklist | Generic items with no names or personal records |
| 5. A common tour question | A clear answer about your service | Short direct-to-camera explanation |
| 6. Planning and reflection | How the team uses observations | A demonstration with fictional, clearly labelled notes |
| 7. Outdoor possibilities | How the environment invites exploration | An empty space with a thoughtful explanation |
| 8. A book choice | Why the educator chose it | Educator introduction without reproducing a whole book |
| 9. A team learning moment | What the team is reflecting on | Approved staff participation and materials |
| 10. A family FAQ | A question answered without personal details | Text prompt and a concise response |
| 11. A role introduction | What a vacancy involves | Role facts and the actual application route |
| 12. How to book a tour | The steps and what happens next | Screen or graphic showing public information only |
| 13. An environment change | The thinking behind a change | Before/after empty-space shots with context |
| 14. A community connection | A real, authorised collaboration | Approved materials and participants |
| 15. A month in reflection | What the service learned | A short educator summary with suitable supporting visuals |
A short script with substance
Illustrative educator-led script
Opening: “Here is why we left these materials open-ended.”
Explanation: “The different shapes allow children to compare, combine and test their ideas. We will observe how they use them before deciding what to introduce next.”
Closing: “On a tour, ask us how the room team plans from children’s interests.”
Only use that explanation if it reflects the actual practice. The point is to connect the visual with a decision, not to add an impressive caption to an unrelated image.
Build a manageable rhythm
Start with a schedule your team can sustain. For example, one post could answer a family question, another could explain practice and a third could introduce the team or a current service update. This is a planning example, not a rule about how often every service should publish.
Batch suitable capture when it fits the service’s operations. Keep approvals, captions and file locations organised so the process does not depend on someone finding a clip on a personal device.
Review what the content actually does
Use available platform information and website enquiry data to understand reach, useful interactions and next steps. A highly viewed video does not prove it generated enrolments. Compare similar posts with enough context and avoid claiming that one format always performs better.
If the workflow is the difficult part, explore the Content System. If recruitment is the priority, use the recruitment-message guide to prepare a clearer brief.
Choose a useful next step for your centre.
Discuss your current process, the outcome you need and the work involved before committing to a campaign.
Discuss centre supportParth runs AUS ECT Funlion, providing educator career support and centre marketing services. Examples in this guide are illustrative unless otherwise stated.